Full-time Job Description
- Develop and execute social media strategies across Meta, Google, Linkedin, YouTube, and other digital platforms.
- Plan, launch, and optimize paid and organic campaigns to drive brand awareness, patient engagement, and lead generation.
- Track campaign performance, measure conversions, and optimize ROI using Google Analytics (GA4), Google Ads, Meta Ads Manager, and other analytics tools.
- Monitor the complete lead journey from enquiry to patient conversion and recommend improvements to maximize campaign effectiveness.
- Prepare weekly and monthly performance reports with actionable insights, competitor analysis, and optimization recommendations.
Preferred Qualifications:
- 5-7 years of experience in Social Media Marketing, preferably in the Hospital or Healthcare industry.
- Strong expertise in Meta Ads, Google Ads, GA4, and performance marketing.
- Experience in campaign planning, budgeting, audience targeting, and conversion optimization.
- Excellent analytical, communication, and stakeholder management skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.